MIDWESTERN BROADCASTING
WCCW 107.5
WCCW has been a heritage station in Traverse City for over 50 years and broadcasts the best hits of the 70s, 80s and 90s. For over 30 years, 107.5 WCCW has been one of the highest rated stations in the market.
Good Vibes 107.5 blends uplifting, familiar hits from the 70s, 80s, and 90s —music that sparks joy, taps into powerful nostalgia, and keeps listeners feeling positive throughout the day. The core demo remains strong, loyal, and local — with a brighter, broader appeal.
Good Vibes 107.5's core listeners are younger boomers and generation X (ages 45 – 60) (40-65 extended) This group is in their peak earning years, with an above-average household income; many at the height of their careers or entering retirement with strong savings.
They care for both aging parents and adult/teenage children, making major household decisions.
They are loyal to radio – They view it as a reliable, local and trustworthy medium and view advertisers favorably.
They are still comfortable with technology and social media.
They have strong nostalgia for the 70s-90s music, enjoying familiar, upbeat and feel-good formats.
