MIDWESTERN BROADCASTING
Employment
If you've ever dreamed about a career in radio or the entertainment industry, then look no further than Midwestern Broadcasting! We're a family owned company serving northern Michigan for over 80 years and are always looking for great people! If you don't see an open position but would love to explore a career in radio, don't hesitate to reach out to us. Send your resume to careers@midwesternbroadcasting.com!
OPENINGS:
Job Title: Marketing Consultant
Job Overview:
As a Marketing Consultant at Midwestern Broadcasting, you’ll work directly with local businesses to understand their goals and challenges, then craft multi-platform marketing strategies—radio, digital, on‑air promotions, events—that elevate their brand and deliver measurable results. You’ll leverage our full suite of stations (WTCM-FM, WTCM-AM, WKLT, WCCW and Z93) to create the ideal campaign mix tailored to the customer’s audience and objectives
Responsibilities:
-
Build strong, consultative relationships with new and existing clients across Traverse City and Alpena.
-
Conduct comprehensive needs assessments to define marketing objectives.
-
Design integrated advertising proposals combining radio, digital, live events, and sponsorships.
-
Collaborate with producers and creative staff to ensure professional, high-quality ads and jingles.
-
Present campaign proposals and negotiate contracts with an eye toward exceeding sales goals.
-
Oversee campaign scheduling, execution, and post-campaign reporting using audience metrics and ROI analyses.
-
Represent Midwestern at client meetings, station-sponsored events and community engagements
-
Stay ahead of marketing and media trends to continuously improve campaign efficacy.
Qualifications:
-
Excellent interpersonal, presentation, and negotiation abilities.
-
Self-motivated, highly organized, with the ability to juggle multiple client projects.
-
Proficiency in Microsoft Office.
-
Valid driver’s license and ability to travel to client locations across Northern Michigan.
-
A creative, entrepreneurial spirit paired with strong business acumen.
Preferred Traits:
-
Minimum 2+ years of experience in media advertising, marketing, or consultative sales.
-
Familiarity with radio broadcasting and digital advertising tools.
-
Passion for storytelling and brand building through community-rooted radio.
-
Experience with event marketing and sponsorship activation.
-
Knowledge of Nielsen ratings, Google Analytics, or other audience measurement tools is a plus.
Why You'll Love Working Here:
-
Be part of a respected, locally owned broadcasting company serving Northern Michigan for over 80 years
-
Collaborate daily with engaged clients, creative producers, fellow on-air personalities, and digital specialists.
-
Use our powerful station lineup—across country, rock, oldies, news/talk, and hot AC formats—as effective marketing platforms.
-
Competitive base salary with uncapped commission and bonus opportunities.
-
Benefits package: health, dental, vision, paid time off.
-
Professional development in sales, creative marketing, and community event management.
How to Apply:
Ready to make a meaningful impact in local business success? Send your resume, cover letter, and any campaign samples to careers@midwesternbroadcasting.com with the subject line:
Marketing Consultant – [Your Name]
-----
Job Title: Full-time On-Air Personality
Job Overview:
We are seeking a dynamic and enthusiastic individual to join our radio team as an On-Air Personality for our Alpena, MI Market. You will be responsible for creating engaging and entertaining on-air content, connecting with the audience, producing recorded promos and client commercials and playing music to enhance the overall listener experience. This role requires a passion for music, excellent communication skills, and the ability to think on your feet.
Responsibilities:
-
On-Air Presence:
-
Host live on-air radio shows, delivering entertaining and informative content.
-
Engage with listeners through phone calls, social media, and other interactive platforms.
-
-
Technical Proficiency:
-
Operate and control on-air broadcasting equipment.
-
Ensure smooth transitions between songs, ads, and other on-air elements.
-
Interact with audience within our station's social media platforms.
-
-
Live Events:
-
Occasionally assist in the execution of station events, promotions, and contests
-
Occasionally attend public appearances and represent the station at community events and paid client remotes/events.
-
-
Scripting and Preparation:
-
Plan and prepare show content, including scripts, interviews, and promotions.
-
Research and gather information for on-air discussions and features.
-
Collaborate with producers and other team members to enhance show quality.
-
Qualifications:
-
Communication Skills:
-
Exceptional verbal communication skills and the ability to improvise when necessary.
-
Engaging and relatable on-air personality.
-
-
Technical Proficiency:
-
Familiarity with radio broadcasting equipment and software.
-
Ability to troubleshoot technical issues quickly and efficiently.
-
Proficiency with social media
-
-
Creativity:
-
Innovative thinking to develop unique show concepts and promotions.
-
Ability to inject creativity into on-air content and delivery.
-
-
Team Player:
-
Collaborative mindset to work effectively with producers, fellow DJs, and station management.
-
Flexibility to adapt to changing schedules and show formats.
-
-
Previous Experience:
-
Prior experience as a Radio DJ or in a related field is preferred but not mandatory.
-
If you are a passionate individual with a love for music and the ability to captivate audiences through the airwaves, we invite you to apply for this exciting opportunity. Email your resume and air-checks to careers@midwesternbroadcasting.com.